Danglers is advertising at the mainstream. Promotional danglers in the marketing world are called suspended structures that are located in large sales areas and office buildings under the ceiling. Danglers are hung in salesrooms and office premises for three purposes: navigation, information and advertising.
Advertising danglers are the most common option. Their use is justified because the ceiling space is not used in any way in shops and offices, and overloading shelves and walls with advertising will devalue all the work done earlier. Promotional danglers in general are better perceived by people, because they do not "go into the eyes". But this does not mean that visitors do not notice them: danglers are suspended on soft cables that allow the structure to sway slightly from the movement of air currents. This wiggle attracts the human eye, and the visitor unwittingly familiarizes himself with the offer. Any important information, discounts and promotions are placed on danglers. Advertising danglers often combine navigation functions: the inscription on the poster informs that there are huge discounts in the meat department, and indicates the direction to it. By design, danglers can be of a simple flat shape with one or two information fields, as well as complex in the form of a three-dimensional figure.