Printing of marketing materials for middle and big business. Printing is what determines whether potential customers will read the flyer or advertising booklet. Therefore, the choice of a company that will develop and manufacture marketing materials, you need to be careful. Since you are already on the website of a company whose field of activity is custom printing, we invite you to find out why it is beneficial for you to cooperate with us.
Printing of marketing materials for business begins with a designer. Initially, the designer creates a layout in accordance with his vision, as well as making adjustments from the art director, marketer and customer. At the same stage, the choice of the substrate for printing occurs. It can be paper, plastic, glass, fabric, and all of them can be with different coatings. For example, a popular type of paper is touche cover. It is a soft touch micropolymer coated paper, which is pleasantly velvety and visibly expensive.
After the design is approved, the file must be prepared for printing (prepress). It is important to indicate certain details, such as places for folding (folds), gluing, cutouts, as well as creating margins for a cut of a few millimeters so that the print would be without white stripes at the edges.
Also, for the correct display of colors, the layout is converted to the CMYK color scheme (which means Cyan, Magenta, Yellow, Key color - black). After these manipulations, the file is saved from the format of the graphic editor to the format for printing (the popular one is PDF) and it is sent to the printing house, where the layout is initially checked for compliance with the printing requirements and then goes to work.
Booklets, brochures, calendars, catalogs and booklets are sent to offset printing.It is the fact that with huge print runs, the offset method is more economical, since here an image (cliché) of the image is created on a drum for transferring to paper and the machine makes many copies of the conveyor type. After printing of marketing materials, post-printing processing is carried out. Initially, almost all materials are cut or cut to size. For this, professional cutters are used, cutting a stack of 400-800 sheets at a time. For some printed marketing materials, decorative or security elements are applied after printing. These are surface lamination, application of solid or selective UV varnish, punching and embossing. After going through all the stages, the finished layouts go to the package. Leaflets, brochures and catalogs are folded in piles and wrapped in wrapping paper marked with the number and composition of the order. Large banners and posters are rolled up and stacked in a tube that will protect the order from damage during delivery.