First of all, beverage stickers and labels are designed to provide information about a product. This could be: product name (wine, beer, juice, mils, soft drinks, etc.); grade, category (filtered, premium grade and others); brand name, company; volume; date of manufacture and expiration date; contact details of the manufacturer, importer, distributor; storage conditions; method of use and others.

One of the main purposes of beverage stickers and labels is advertising. Although their purpose is informative, each manufacturer and seller tries to create the most memorable, characteristic and unusual label that will attract buyers again and again. For this, many companies use bright details, elements aimed at the target consumer of the product, which later cause a desire to buy the product again or leave a vivid visual image and associations in their memory. For this, a variety of psychological techniques and marketing gimmicks are used. Recently, beverage labels have also been used as a promotional opportunity. The conditions of the draws, codes for participating in the lottery and so on are printed on them. Often it is required, for example, to collect several such copies in order to get a complete picture (for example, each label has a symbol or word, which can be assembled to produce a certain text or picture).

Very often, in order to attract a customer, information that is unusual for them is printed on beverage labels. These are, as a rule, advertising slogans, humorous texts or similar information that helps to remember the product and the desire to purchase it again. So, for example, it can be aphorisms about wine, wishes, even anecdotes, and so on.

Beverage Stickers ﻿& Labels Printing

Beverage Stickers
& Labels Printing